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Campaign Rebrand / GmbH Divisional Launch
Channels Exhibition / Online Advertising / Multi-Lingual Collateral / Social Media / Media Planning

Background:

AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway - a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand and engage relevant audiences. AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners - worldwide.

Challenge:

Having just set up its UK operation in early 2010, a business opportunity arose to purchase its main German competitor and market leader – wunderloop GmbH. AudienceScience approached us to develop and manage the brand transition from wunderloop GmbH to AudienceScience GmbH – keeping existing wunderloop customers sold, whilst promoting the additional service benefits now available to current AudienceScience customers.

Solution:

The required collateral program was very straightforward: product leaflets and a series of European case studies produced in both English & German.

The transition from wunderloop GmbH and subsequent launch of AudienceScience GmbH took place at DMEXCO 2010 in Cologne, the industry’s leading international event for this sector. Clockwork IMC created a program that comprised: exhibition stand design, event collateral, and an integrated online advertising program across key German media using leaderboards, MPUs and various opt-in e-newsletters. We’ve since supported the client’s presence at DMEXCO 2011 & 2012.

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