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Campaign Initiative Launch Program
Channels Brand Identity / Web / SEO / Online Advertising / Collateral / Exhibitions

Background:

A B2B best practice trade initiative, which was commissioned by the Direct Marketing Association UK in conjunction with: Association of B2B Agencies (ABBA), British Promotional Merchandise Association (BPMA), Internet Advertising Bureau UK (IAB), Institute of Promotional Marketing (IPM) and the Market Research Society (MRS).

Challenge:

To deliver a Best Practice working environment that is readily accessible by the membership of all contributory bodies/B2B practitioners, and that is easily updateable in response to expected sector legislation changes.

Solution:

Essentially set-up as a joint initiative between equal partners, it was important that the initiative had its own unique brand identity. Our proposals included the design & build of an information portal to host all cross association content on best practice. The initiative was launched at an event arranged at the CBI, and it was further promoted at one of the UK's leading Direct Marketing Fairs.

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