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Campaign Repositioning / Rebrand / Product Launch
Channels Corporate Identity / Web / Collateral / Bound-In Insert / Press & Online Advertising / Exhibitions / Media Planning

Background:

Coxdome offers natural light and ventilation solutions through leading brands of rooflights and roof glazed systems for both commercial and domestic installations. Brands: Coxdome, Coxspan, Cox Suntube.

Challenge:

Coxdome was once recognised as the generic term for "rooflights" by Architectural Specifiers. However, the emergence of a new generation of specifiers and the lack of engagement across the trade sector meant a lot of ground had been lost. Coxdome asked for our assistance to turn the situation around.

Solution:

Trading under the registered name of Cox Building Products Limited, we proposed the company should revert back to the generic name of Coxdome, which still commands respect amongst the older generation within the sector. Our proposal comprised: brand identity & strapline, new website, sales collateral and exhibition support materials.

Clockwork was responsible for the product launch of Skyglass to the UK trade, which was focused around EcoBuild 2011.

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