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Campaign Repositioning & Awareness / Lead Generation
Channels Trade Press Advertising / Direct Marketing / Collateral / Media Planning

Background:

Satchwell Control Systems which was an Invensys brand - design, manufacture, install and maintain HVAC Controls and Building Energy Management Systems for commercial, public and industrial buildings.

Challenge:

To reposition Satchwell Controls as a total solutions provider of large-scale building control systems, supported by a comprehensive range of technology-driven HVAC controls, and a dedicated team of service engineers.

Solution:

An aggressive brand trade advertising campaign across key trade titles, using a mixture of front covers and single page & double page spreads; direct response campaigns for key vertical markets; new product launches and support collateral. All respondents were directed to dedicated campaign microsites.

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