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Campaign Rebrand / Launch into Europe
Channels Messaging / Corporate Identity / Sales Collateral / Exhibitions

Background:

Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimisation. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory.

Challenge:

A New York based company; Maxifier invited us to review their existing brand communications, and to submit outline proposals in support of their new London office, and their move into European markets.

Solution:

We ran a short workshop which identified a number of communication concerns that were addressed in our proposals: a new logo design, proposition message matrices for various decision makers, and the development of sales collateral and case studies suitable for business development activities within European markets.

Ongoing programs include exhibition support at DMEXCO 2012 in Cologne.

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