OSRAM is a leading supplier of innovative lamps and electronic control gear for both domestic and commercial installations. The company designs and manufactures more than 5,000 different lamp types, meeting the needs of customers in over 140 countries.
OSRAM sells its products through the traditional electrical wholesaler supply chain; some wholesaler groups having up to 400 branches nationwide. In short, supply chain relationships are business critical, often requiring a tailored promotion. Contractors are also very fickle, often showing very little brand loyalty. This means that engaging with them in-branch is crucial, and a sale can simply come down to seeing and reacting to an in-branch tactical promotion.
The creation of a series of 'push-pull' trade promotions that have incorporated a number of different techniques such as Free Prize Draws, Competitions & BOGOFs. We’ve also been custodians of the OSRAM brand within the UK through the design & build of the original www.osram.co.uk website, plus managed extensive trade advertising activity through the adaptation of German based copy within press and online channels.