Case Studies
| Campaign | Service Launch Support & Energy Partnership |
| Channels | Dimensional Direct Mail/ Telemarketing |
Background
Today's Facility Managers are under increasing pressure to reduce energy bills whilst maintaining a comfortable working environment. Satchwell's 'Support & Energy Partnership' (SEP) - a 24/7 monitoring & management initiative, optimises the performance of a building management system delivering energy savings of up to 20%.
Task
To promote the benefits of significant cost savings with the SEP initiative, preparing the way for a follow-up phone call to secure a sales meeting.
Program
It was important that Satchwell was seen to be respectful when suggesting that 30 minutes spent with a Satchwell Sales Engineer would be the most productive part of their the day.
'What can you do in 30 minutes' was the proposition, 'Save up to 20% on your next energy bill', was the promise!
Knowing that the target group are heavy consumers of direct mail, a dimensional mail piece was developed for maximum impact. This comprised a 12pp mailer, with the business card of the Sales Engineer, who would make the follow-up call contained on the back page, plus a giveaway frisbee.
Response
The mailer successfully reached the majority of prospects and the follow-up telemarketing campaign generated a 20% response in securing a sales meeting.