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Campaign Lead generation (Board-Level Decision Makers)
Channels Dimensional Direct Marketing / Telemarketing

Background:

Totaljobs Group Ltd; the UK's largest and fastest growing online recruitment company, comprising 7 job boards we've worked with both Salestarget.co.uk and RetailChoice.com

Challenge:

To encourage HR Directors in both FTSE 500 and Retail 350 companies to include online advertising as part of its ongoing employee recruitment program.

Solution:

A series of dimensional direct response programs, designed to out-manoeuvre the gatekeeper (Exec Secretary/PA) and to set-up the recipient to accept a follow-up sales call from a newly introduced Account Manager.

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