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Campaign Brand Awareness / Lead generation
Channels Collateral / Direct Marketing / Press & Online Advertising

Background:

Touchstone Group is one of the largest suppliers of business software and consultancy services to mid-sized UK organisations. Touchstone Group provides a broad range of services and software applications including: Procurement/Spend Control, Financial Management, ERP, CRM and Business Intelligence, to clients in a range of specialist sectors.

Challenge:

Creating a competitive advantage as an Integrator in the busy IT software support and consultancy sector was never going to be easy. But it becomes a lot easier if you remain focused and go vertical.

Solution:

A sales support program comprising: case studies, product brochures, press & online ads, and a number of direct response programs in support of various 'User Conferences'.

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