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Campaign Brand Reposition / Trade Promotions (Sell-In & Sell-Out)
Channels Web / Sales Promotion / P.O.S. / Direct Marketing / Press & Online Advertising

Background:

Vent-Axia designs and manufactures a comprehensive range of air-management systems, controlling the flow of fresh air and its temperature, humidity and cleanliness within the residential and commercial / industrial sectors in the U.K. and around the world.

Challenge:

To reposition Vent-Axia from a manufacturer of industrial fans, to a provider of heating, ventilation and aircon solutions for both residential and commercial applications, emphasising its long-standing commitment to high quality, innovation and excellence

Solution:

New brand identity and corporate strapline: 'SIMPLY INSPAIRATIONAL'. The integrated marcomms program included application-led brochures, press & online ads, distributor trade promotions and point-of-sale.

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