Strategy

We are best suited to clients who want to ‘Out-Think’ rather than ‘Out-Spend’ their competitors - encouraging them to identify the 20% of their customers that generate 80% of their sales, understand how to reach & motivate them, and to spend the budget accordingly. Through sound strategic thinking & creative know-how, we combine advertising, design, direct marketing, trade promotions, media, web and online techniques to develop integrated business communication strategies that will deliver accelerated sales growth.

B2B products are bought, not sold!

We understand that B2B sales success often involves reaching and motivating various audiences within an organisation through effective communications, each audience with their own ‘Buying’ motive(s). Understanding these audiences, their motives, and using our knowledge of which communication channel(s) to use to elicit the best response is our strength.

Specialist areas include: brand marketing, service/product launches across all sectors, channel marketing, and campaigns aimed at those hard to reach/motivate senior decision makers. We do whatever it takes to get the job done, on time and within budget.

"Working with Clockwork IMC and the team was like having an extension to my marketing department. Steve helped me define the proposition, and simplify the messages to our target market. His ideas to cut through the cluttered market were first class and allowed me to generate highly qualified sales leads. I will never hesitate to recommend Clockwork IMC." Renette Youssef, Director of Group Marketing, Touchstone Group

Our Approach

Strategy