View examples of our work

Direct Marketing

A vital channel to any integrated communications program, as many customer audiences can be identified and reached in this way. Our commitment to best practice is signified by:

  • Clockwork IMC's membership of the Direct Marketing Association, plus a seat on its B2B Committee
  • Steve Dyer is the current Chair of the industry-wide best practice initiative www.b2balliance.info
  • All campaign strategic partners, such as list brokers, fulfilment houses etc are DMA approved

Our DM activities include:

  • highly personalised direct response programs: VDP, pURLs etc.
  • volume direct mail packs
  • press advertising
  • email
  • telemarketing support
  • list sourcing
  • fulfilment
  • sourcing incentives

We've developed many successful campaigns and used our DM skills to generate direct response across a broad range of audiences; End-Users, Contractors, Distributors/VARs, Specifiers, Middle Managers and Board Directors.