Strong brands deliver strong profits.

Your time-poor customers are besieged by countless product/service messages competing for attention. To help them manage the decision making process they look for short-cuts, i.e. look towards brands that have proved satisfactory in the past – habit , or brands which they believe are best-in-sector, but have never used - perception.

As custodian of client brands, we develop and maintain effective strategies that differentiate the brand and meet the needs of both existing and prospective customers. The case for a strong brand is overwhelming:

Successful brands achieve higher customer loyalty; new brands have to invest heavily to attract customers.
Costs 6 times as much to win new customers as to retain existing customers.
It’s possible to generate 3-8 times more sales from existing customers than new customers.
Weak brands will deliver weak profits.

Our clients know that their brands are in safe hands.

Click here to request a meeting.

"Clockwork IMC was quick to identify the key attributes of our brand and have developed a number of integrated campaigns that have had a significant impact on our business. Easy to work with and good at what they do, they've quickly earned their place as part of our team."Roger Williams, International Director of Marketing, RightMedia (Yahoo!)

			Differentiate or Die!
Home Our Approach Our Services Why Clockwork IMC Case Studies Our Clients Useful Links Get in Touch		Brand Marketing Why Clockwork IMC Brand Marketing Direct Response Trade Marketing	Strong brands deliver strong profits. Your time-poor customers are besieged by countless product/service messages competing for attention. To help them manage the decision making process they look for short-cuts, i.e. look towards brands that have proved satisfactory in the past – habit , or brands which they believe are best-in-sector, but have never used - perception. As custodian of client brands, we develop and maintain effective strategies that differentiate the brand and meet the needs of both existing and prospective customers. The case for a strong brand is overwhelming: Successful brands achieve higher customer loyalty; new brands have to invest heavily to attract customers. Costs 6 times as much to win new customers as to retain existing customers. It’s possible to generate 3-8 times more sales from existing customers than new customers. Weak brands will deliver weak profits. Our clients know that their brands are in safe hands. Click here to request a meeting. "Clockwork IMC was quick to identify the key attributes of our brand and have developed a number of integrated campaigns that have had a significant impact on our business. Easy to work with and good at what they do, they've quickly earned their place as part of our team."Roger Williams, International Director of Marketing, RightMedia (Yahoo!)

Brand Marketing

Strong brands deliver strong profits.